These findings align with KAYAK’s search data, based on Indian outbound searches between January and August 2023. Domestic flight searches have increased by 29% compared to the previous year, and searches for international flights have risen by 14%.
Domestic and International Travel Trends
Of those traveling within India, 54% plan to take two or more domestic trips. The top trending domestic destinations include Madurai (165% increase in searches year-on-year), Bhubaneswar (105%), and Ahmedabad (103%). For international travel, the top trending destinations include Colombo, Sri Lanka (340% increase), Hong Kong (162% increase), Seychelles (139% increase), and Tokyo, Japan (128% increase).
Travel Budget and Preferences
When it comes to travel budgets, 72% of Indians are willing to spend as much as or more than they did the previous year during this festive season. To fund their travel plans, 4 out of 5 Indians are planning to reduce discretionary spending on items like gadgets and OTT services.
KAYAK’s search data indicates that the average cost of an international flight is ₹73,371, reflecting an 8% increase compared to the previous year. For domestic flights, the average cost is ₹15,487, marking a 14% increase.
Interestingly, there has been a 52% increase in searches for premium economy class and a 33% increase in searches for 4 and 5-star hotels over the festive travel period.
Travel Preferences by Generations
Millennials are showing the highest interest in international travel plans this festive season, with 37% planning two or more international trips, compared to only 16% of Baby Boomers. When it comes to travel companions, while most Indians plan to travel with family, Gen Z travelers prefer spending their holidays with friends (59%).
Technology and Travel Planning
Technology is expected to play a significant role in travel planning, with 60% of Gen Z and Millennial Indians stating that they will use AI to plan their holidays in the next two years, compared to 49% of Baby Boomers.
Tarun Tahiliani, India Country Manager at KAYAK, emphasized, “Travel isn’t a one-size-fits-all experience. KAYAK’s personalized recommendations identify the best time to be there at a great price. Integrated with ChatGPT insights, our newly launched Best Time To Travel, on top of data analysis, uncovers key events at your chosen destination.”
As Indians gear up for the festive season, travel is set to be a significant part of their celebrations, with both domestic and international trips topping their wish lists.