Sep 26, 2023 – Twitter (referred to as “X”) is set to introduce audio and video call capabilities to its platform, but this feature will be accessible exclusively to X Premium subscribers. While CEO Linda Yaccarino confirmed last month that Twitter (X) would incorporate video calls into the app, recent reports from Tech Crunch suggest that these features are on the horizon, as indicated by the app’s code.
The addition of audio and video calls reflects X’s ambition to expand beyond its traditional tweeting functions. However, unlike standard tweets, this feature will have limited availability and accessibility.
How It Will Work: X users will have the option to enable audio and video calls, but the privilege of utilizing this feature will be reserved for X Premium members. Users can choose to accept calls from verified accounts, people they follow, or contacts from their address book, providing them with control over their communication preferences.
The description of this feature states, “Take messaging to the next level with audio and video calls. Turn the feature on and then select who you’re comfortable using it with.” In essence, users must actively enable the feature; it will not be imposed upon them.
When attempting to send a direct message (DM) on the app, users will encounter a notification. It will inform them that “audio and video calls are a premium feature” and prompt them to “subscribe to gain access.” In essence, access to this feature requires an X Premium subscription.
Challenges for X Premium Adoption: X Premium, formerly known as Twitter Blue, offers several appealing features, including account verification, reduced advertisements, post editing, longer posts, enhanced search capabilities, and more. However, X has struggled to entice a significant number of users into subscribing to X Premium. Research conducted by Travis Brown, a GitHub observer, indicates that they have sold only approximately 1 million subscriptions.
Comparatively, Snapchat’s premium service, Snapchat+, boasts over 5 million users, while Meta’s subscription service, Meta Verified, is expected to reach 12 million subscribers early next year.
It’s worth noting that since Elon Musk assumed control of X, the platform has ceased responding to requests for comments, instead dispatching automated messages to inquiring reporters.
In summary, X is preparing to introduce audio and video call functionality to its app, but only individuals with an X Premium subscription will have access. The platform faces challenges in enticing users to embrace X Premium, with other apps like Snapchat and Meta achieving greater success with their premium services. Furthermore, attempting to engage X in discussions may result in automated responses.